Paid Social Media Specialist

We are looking for a Paid Social Media Specialist to join our team. The Paid Social Media Specialist will be responsible for shaping strategy and investment across social media environments and execution of multiple paid social media budgets across all social channels including Facebook, Instagram, YouTube, LinkedIn, X, TikTok and Snapchat. This is an individual contributor role reporting to the Media Directors and will work closely with the account management, content and creative teams.

Responsibilities

• Develop paid social media strategy, leverage social across platforms and integrate social media into multi-channel marketing strategies
• Launch and execute multi-million dollar paid social campaign budgets and advise on recommended campaign optimizations
• Perform day-to-day campaign monitoring to ensure delivery goals are fulfilled
• Understand social media KPIs and collaborate with analytics team to deliver meaningful campaign insights and actionable takeaways
• Plan and manage allocated campaigns and implement new initiatives
• Work closely with account management and creative teams to develop media strategies and build customizable social media plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.)
• Manage relationships with vendor partners and stay up to date on social media trends and identify social media trends and innovation to stay relevant and effective.

Qualifications

• Minimum 2 years of experience in paid media with extensive experience executing social media strategies across Facebook, Instagram, YouTube, LinkedIn, X, TikTok and Snapchat, etc.
• Demonstrated experience in managing large and complex Paid Social campaigns that require quick turnaround times for launch
• Experience with Paid Social campaign management technology from implementation to daily management of optimization features
• Team player, must thrive in a fast paced and deadline driven agency environment
• Ability to interpret, compile, summarize and communicate learnings, striving to continuously improve the ROI of a client’s budget
• Solid understanding of Google Analytics and other web analytics tools
• Advanced knowledge of Microsoft Excel and PowerPoint combined with strong written and communication skills

Salary Range

The salary range for this position is $50,000- $65,000.

Interested? Let’s Connect!

If your experience, professional goals and personal outlook are aligned with this description, please apply by sending your resume and statement of interest to eborkowski@tbc.us.

It’s not by accident that over 50% of our team has been at TBC for over 5 years!
We take pride fostering an Agency culture that allows our employees to be fulfilled both professionally and personally. While the approach is ever evolving to meet the needs of our team, the following four Cultural Pillars are foundational: Social, Philanthropic, Professional Development, and Personal Enrichment. To follow are examples of how these Cultural Pillars come to life:

Social

We have a committee that’s dedicated to making sure TBC isn’t all work and no play. With input from all corners of the agency, they plan activities and events all year long. One of our favorites is the Annual Cornhole Tournament, but the committee is also known for planning awesome:

• Potluck Cooking Contests
• Offsite Happy Hours
• Football (and Fútbol) Viewing Parties
• Scavenger Hunts
• Wine Tastings
• Fitness Fridays

Philanthropic

Throughout each year, TBC collectively supports various charities that are important to the Agency and our team members. In the past these have included:

• Unified Efforts
• House of Ruth
• Beans & Bread
• Epilepsy Foundation
• Midtown Academy
• NAACP Legal Defense Fund

Professional Development

• Lunch and Learns
• Cross-department Training
• Professional Memberships
• Subject Matter Conferences
• Industry expert 1:1 Training

Personal Enrichment

• Unlimited PTO
• Up to 15 paid holidays
• Health, Dental and Vision Insurance
• Life and Long-term Disability Insurance
• 401K with matching
• Parental Leave Policy
• Flex Time Policy
• Agency closed between Christmas and New Year
• Summer Fridays
• Hybrid Work Schedule
• Cell Phone Stipend

Last, but not least, Kindness Matters
We’ve learned most agency folks fall into one of two categories: the ones who refill the coffee maker and the ones who don’t. We far prefer the former, not just because we love coffee, but because considerate humans make considerate co-workers. Before we’re TBC’s copywriters or media planners, we’re people. Kindness isn’t always easy and patience takes practice, but when we prioritize goodwill, we do great work we can all feel good about together.