During more than eighteen years of collaboration, TBC and UMMS produced a vast portfolio of work in all mediums, supporting the efforts of just about every medical discipline. TBC’s creative continually broke new ground for healthcare advertising - not only for UMMS, but for just about every other healthcare institution in the region. With a combined focus on patient centered care and cutting edge medical expertise, the “high touch meets high tech” creative approach supported the personal connection the Medical System’s team forged with patients and families, instilled confidence, and helped UMMS build and maintain a leadership position in their category.