In response to a decline in user engagement on the Smart Balance website, TBC launched a complete website redesign. In addition to creating a fresh look more in-line with the brand, TBC introduced new health/nutrition content, recipes, seasonal promotions and coupons, and streamlined navigation across the site. After one year, site visits are up by 42% and time spent on site has increased 27%, while bounce rates have decreased by more than 16%. And along the way, several thousand coupons have been delivered and the Smart Balance email database has grown over 15-fold.