TBC created a free Valentine’s Day e-card promotion for Smart Balance in observance of Heart Month. The promotion was developed to strengthen user engagement on the website, create a relevant brand presence during Heart Month and grow Smart Balance’s database of emails for future re-marketing efforts. The campaign yielded a 112% increase in site traffic (year over year), a 42% increase in average time spent on site, a 53% decrease in bounce rates and a 15% increase in newsletter subscribers.