TBC played an integral role in helping Rita’s Water Ice launch its first new product in over 5 years with the introduction of the Blendini® — a combination of frozen custard and Italian Ice blended with crushed Oreo and Nilla Wafer pieces. From logo design to product photography and cup packaging, TBC was involved every step of the way. The integrated advertising campaign that followed was met with immediate success and put the Blendini on the menu to stay.