Through our partnership with The Maryland Department of Business and Economic Development, TBC launched the “Maryland of Opportunity” Campaign in January 2010. Maryland is an ideal environment for business to thrive due to an unparalleled combination of a highly skilled workforce, world-class education system, preeminent R&D network, vast resources, and prime (or perfectly positioned) location. And this clean – line driven campaign showcases all of this and more. Developed for print, outdoor and online, this campaign calls out the countless ways that Maryland is unique provides numerous reasons for businesses to grow and thrive here. Currently there are 10 executions, as Maryland companies love to tell their “land of opportunity” story.
In 2010, this campaign was recognized by the Northeast Economic Development Association (NEDA) with the President’s Trophy Award. Additionally, an independent research report produced findings that cited the campaign as “building confidence within the Maryland business community”.