To help increase the quantity of qualified participant registration — attendees and exhibitors who are the decision makers — the “See Every Opportunity” campaign uses a series of “product placements” to show how CES helps attendees and exhibitors capitalize on opportunities to reach the consumer. Technology is essential to every part of a consumer’s life. CES is the place to see the “new essentials” and to grab an opportunity to experience them, and ultimately to drive business into consumers’ hands.