- Ravens' Flacco inks 1-year deal with Haribo
- Flacco signs Gummi Bear endorsement deal
- Mad Dash to the Christmas Finish Line in 3, 2...
- Reebok keeps foot in NFL by re-signing Manning brothers
- NFL relaxes rule on casino advertisements
- German gummi bear maker aims for bigger share of U.S. market
- Groups react to Susan G. Komen's Planned Parenthood reversal
- Ravens' win could mean big bucks in endorsements
- Under Armour grabs attention, mixed reviews for 'bold' Maryland uniforms
- TBC in the Communication Arts Design Annual
- TBC Wins "Visit Baltimore" Account
- Polk Audio to launch performance headphone line
- Focus on fashion: Under Armour looking to broaden appeal
Reebok keeps foot in NFL by re-signing Manning brothers
Posted by TBC on May 07, 2012 | 0 comments
By Terry Lefton, Sports Business Journal
“The [Reebok] brand is considerably smaller,” said Howe Burch, a former Reebok and Fila marketer who’s now executive vice president and managing director of Baltimore ad agency TBC. “The [fitness] path they’ve chosen fits well with their heritage, which is cross training. It is just much more on track.”
Read full article here.
900 S. Wolfe Street
