“The [Reebok] brand is considerably smaller,” said Howe Burch, a former Reebok and Fila marketer who’s now executive vice president and managing director of Baltimore ad agency TBC. “The [fitness] path they’ve chosen fits well with their heritage, which is cross training. It is just much more on track.”
Charles Street Films is one of TBC’s unique selling points. It’s a full-fledged film production company that we own, and it allows us to produce broadcast work at a cost far below what you’d expect to pay for a quality television commercial.