By Ryan Sharrow, Web Editor - Baltimore Business Journal
Under Armour Inc. and the University of Maryland grabbed eyeballs and dominated water cooler conversations on Tuesday after the Terrapins sported a bold uniform Monday night for their season opener at home against Miami in front of a national audience.
In June 2011, TBC developed the Cycle Maryland logo for the Maryland Office of Tourism. This logo was designed for a multi-year program showcasing the many benefits of recreational cycling in Maryland. The program promotes a collection of trail openings and cycling events across the state.
In addition, the Cycle Maryland logo was chosen as one of the 18 best logos of the year for Communication Arts Design Annual and will appear in their November/December 2011 issue.
Baltimore, MD, -- TBC, Inc., Maryland's largest advertising agency, has been named advertising agency of record for Visit Baltimore, the destination development and marketing organization for Baltimore responsible for marketing and sales efforts to attract conventions, meetings and leisure visitors.
For Under Armour, the story was always the same: Form follows function.
The Baltimore sports apparel company's gear was designed to keep you sweat-free, while its tight fit showed off the muscular physiques of those lucky enough to have them. The brand was never known for being fashion-forward.