Since 2007, TBC has created unconventional, award-winning trade show advertising that has helped the International Consumer Electronics Show not only maintain its leadership position as the #1 technology event in the industry, but also stand out as one of the best-promoted trade shows in the world. The 2011 campaign, "Sphere of Influence," helped drive an 18% increase in attendees this year.
A custom email blast was created to drive last-minute registrations to the 2011 CES. The user experience was enhanced with a campaign-specific landing page that combined simple functionality with cutting-edge design, making it suitable for one of the world's largest technology events.
international ces // microsite
The campaign was also rolled out across a variety of mediums including online, print, email and direct mail. On-site signage ensured that the experience remained consistent all the way through to the event.
international ces // direct & on-site signage
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To get preregistered attendees excited about the show, drive prospects to register and generate some buzz during the final few weeks leading up to the show, "CES OPS" was created. It entailed an email inviting recipients to participate in an awards contest that involved finding clues on the CES website and various social media sites to answer questions on an interactive microsite. They were then awarded entries in the contest upon "mission completion."